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At what stage of the PLC do marketers increase product promotion to cope with increasing competition?​
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At what stage of the PLC do marketers increase product promotion to cope with increasing competition?​

User SwarthyMantooth
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2 Answers

4 votes

The answer is maturity.

Once they get to that stage/promotion that comes into factor.

User EdwardLau
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1 vote

Answer:

introduction stage of PLC

Step-by-step explanation:

PLC denotes the product life cycle.

PLC includes the stages: introduction, growth, maturity, decline

Marketers increase product promotion to cope with increasing competition at the time of the introduction stage to create customer awareness and to stimulate primary demand. At this stage, large investment costs result in the development of the product.

User Chironex
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