Petite Palate is a gourmet baby food company founded in 2006. Petite Palate’s founders believe that frozen baby food is healthier than baby food in jars or pouches, but the company struggled to get its product into the freezer section in grocery stores. The consumer was not accustomed to looking in the freezer for baby food. Which function was responsible for understanding consumer behavior and aligning product to consumer preferences?
-management
-operations
-marketing
-finance