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59. Which term refers to a pricing policy whereby a firm charges a high introductory price, often coupled with heavy promotion? a. Price skimming b. Penetration pricing c. Status quo pricing d. Sales maximization
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59. Which term refers to a pricing policy whereby a firm charges a high introductory price, often coupled with heavy

promotion?
a. Price skimming
b. Penetration pricing
c. Status quo pricing
d. Sales maximization

User Chris Clark
by
3.6k points

1 Answer

2 votes
The answer is A, price skimming. Hope that helped!
User Rahav
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