Question

Heather cracked the screen of her old mobile phone a few months ago. She could still read the screen and conduct calls and read emails, but as the months have gone by the touch capability is becoming erratic. One weekend she decides it's time to go visit the local big box electronics store to be able to see the variety of new phones available. She hasn’t looked for a new phone for four or five years, so she wants to get a good feel for the options, sizes, and prices available now. When Heather is in the electronics store Karina, the salesperson, asks Heather if she can help her. Noticing that Heather is looking at the mobile phone aisle, what should Karina’s next step be?

a. Work at closing a sale with the consumer with the top end mobile phones
b. Build a relationship with the consumer and discover what the consumers' needs are
c. Provide the consumer with solutions and resolve the consumers needs

Answer 1

Letter b is correct. Build a relationship with the consumer and discover what the consumers' needs are.

Step-by-step explanation:

Analyzing the steps of a sales process, it can be said that Karina's next step in serving Heather would be to create a relationship with the client and discover her needs.

In order to achieve success in a sale, it is necessary for the salesperson to know the stages of the sales process well and to execute them in such a way that it is possible to understand the consumer's profile and find out what his needs and desires are, in order to offer the ideal product or service.

The creation of a relationship is important so that the seller can analyze specific characteristics of the consumer's profile, his wants and needs, it is important to be friendly, attentive and know how to argue, in order to make a good impression on the consumer and close the sale.