Answer:
a market gap
Step-by-step explanation:
Safetyweb found its business opportunity in a market gap because the application is one of its kind, which tends to provide solution to the problems faced by children/teenagers like cyber bullying, sharing of private information on social media etc.
The above problem is a need which has not been previously meet until the advent of safetyweb. It brings the parents closer to their children by helping them to monitor their activities on social media.
The idea is to help parents protect their children's reputation whenever they are online against negative comments and cyber bullying. It also help children from commenting on anything negative on social media which could deny them admission into college in the nearest future or work against them from getting employment.