Question

How do different companies market e-cigarette towards young children why do you think the market this way

Answer 1

E-cigarette companies market their products towards young children by offering kid friendly flavors such as cotton candy and gummi bear, and packaging e-liquids to look like common food items. E-cigarette companies have rapidly increased advertising spending, from $6.4 million in 2011 to $115 million in 2014. These factors will increase the amount of youth that use e-cigarettes which will bring in more money to these companies. This is why the companies market their products towards children.

Answer 2

“Most of these kids are not smokers,” said Robin Koval, CEO and ... is trying to sell a do-gooder image and what Americans think about it.

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