Question

Suppose that SoS sells both versions and wants to charge different prices for different versions. What is the highest price of the bluetooth version for the high-valuation buyers? (Hint: Since low-valuation buyers will not have an incentive to buy the more expensive version, the highest price of the stripped-down version for the low-valuation buyers is equal to their willingness to pay, i.e., pL = $250)

Answer 1

Check the explanation

Step-by-step explanation:

Since the high valuation customers are willing to pay $500 for the Bluetooth headphones, that price should be set for the Bluetooth versions. The problem will arise if the high valuation customers shift to the stripped down version as well. However, since they care for the Bluetooth versions and stripped down versions separately, it is highly likely that they will prefer the Bluetooth headphones.

So the highest price that can be set for the Bluetooth headphones for the high value buyer will be $500.

5) If the price is set at $500 for high value customers and $250 for low value customers, total profit can be given as

Profit = 1,000,000 * (250 - 100) + 800,000 * (500 - 100)

Profit = 150,000,000 + 320,000,000 = $470 million