Question

Decision Point: Your Final Meeting: RC Helicopter Piloting Radio controlled helicopter Your next client is Alan, who runs a high-tech toy company. He has some concerns: "We have a radio-controlled (RC) helicopter that’s been in the market for about 4 years. It was a smash in the market when it was launched, but honestly, it’s kind of outdated now. Let’s face it, fixed pitch RC helicopters aren’t exactly top-of-the-line anymore. The good news is that most of our competition is off the market. The bad news is that our sales have sunk like a rock, and we’re sitting on a lot of inventory. What do you think we should do to pick up the most sales?" Select an option from the choices below and click Submit.

Answer 1

Leave the price alone. Although it may lack some of the features that competitors’ models have, the Boss brand is well-recognized and well-respected in the market

Step-by-step explanation:

You chose to lower the price to $359.That was the best choice.During the maturity stage of the product life cycle, increased competition eventually forces price cutting, and market share leadership may outweigh profit as a pricing objective, so this is a good option. However, it would take some research to determine whether the company can still make a profit at this price.