Question

Eric Dylan is the marketing director of a charity that raises funds to help provide educational services to children and families in developing countries. Eric targets a selective market of individuals who have recently donated to international charities by sending letters with charity information and donation instructions. Eric uses ________ in this scenario.

Answer 1

Direct mail marketing

Step-by-step explanation:

Direct mail marketing is a marketing strategy which involves sending of advertising contents to the maills of potential customers. These contents could include promotions, coupons, brochures.

Direct mail marketing is cost effective, it does not require a large amount of money inorder to send a mail to a potential buyer. This type of marketing approach can be targeted to a particular group of individuals, the marketers can make the decision on a specific category of customers to send promotions about a product.

Direct mail marketing approach make it easy for marketers to evaluate the response rate of customers towards a particular product.