Complete/Correct Question:
Most companies become sensitized to community issues after they've done enough damage to draw the locals' anger. Dofasco, Inc., a highly successful steel company in Ontario, tries to get ahead of business and community issues by annually bringing together representatives from the local area and deciding what projects to improve the local environment will be implemented. This annual community-wide meeting indicates Dofasco has a _____ orientation.
A. societal marketing
B. sales
C. reciprocal exchange
D. production
E. product
Answer:
A, social marketing
Step-by-step explanation:
Social marketing is a strategy used by firms to develop activities or programs with the sole aim of changing or maintaining the behavior of the people for their own benefit and for the population as a whole.
This means that a firm comes up with ways of changing or maintaining people in such a way that it benefits the persons and ultimately, the community at large.
Social marketing usually involves analyzing the situation of the people or the community, strategy development, communication, implementation, feedback, etc among other things.
In the above question, Dafasco Inc. in a bid to maintain the community in which it is located ensures that it brings together representatives of the community so as to decide what things the company can do to better the lives of people and the community at large.
Cheers.