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5 votes
HOT DAYS

HOT MONTHS
BUT YEARS
What technique does this advertisement use to achieve its purpose?
It presents the positive association that everyone who purchases the radio will have years of happiness.
It indicates that celebrities who own the radio have achieved years of happiness-and the viewer can have the same.
It uses the bandwagon technique by expressing to the viewer that others who own the radio have achieved years of happiness.
It reminds them of the past by highlighting the ways in which the radio gives people years of happiness.

2 Answers

6 votes

Answer:

a on edge

Step-by-step explanation:

User Mirabilos
by
5.6k points
2 votes

Answer:

A). It presents the positive association that everyone who purchases the radio will have years of happiness.

Step-by-step explanation:

Advertisements employ a variety of techniques(like visual design, images and brief and effective slogans) to captivate the audience's attention and promote the product before them in order to improve the company's image and produce the demand for it.

The given advertisement employs the technique of 'positive association' to serve its purpose of convincing the audience about the reliability and efficacy of the product. It does so by positively affiliating the product i.e. 'radio' with the 'years of happiness' that not only gains the audience's attention and interest but also encourages them to purchase it. Therefore, option A is the correct answer.

User Nikan
by
5.3k points