Answer: the project’s discount rate must be adjusted based on the risks of the project’s cash flows.
Step-by-step explanation:
If the risk of the Investment project varies from the risk of the firm, it cannot be analysed the same way the firm can. When such a situation arises, it is important that a correct measure of risk is used. The best one would be to use the risks based on the Project's cashflows as this will give a true description of if the project is a good fit for the company. This risk should then be used to adjust Discount Rate so that it is accounted for in it.