Question

Bat's product manager continues to perform well in the market. However, a competing product is coming on strong and is looking to take over as the market share leader in the segment. Without sacrificing contribution margin, what can the Bat product manager do in order to improve upon the buying criteria, and thus potentially increase demand

Answer 1

Answer: Increase the promotion budget to gain greater awareness

Step-by-step explanation:

To improve upon the buying criteria, which will potentially lead to an increase in demand, Boat product manager need to increase the promotion budget to gain greater awareness.

Since a competing product is coming on strong and looking to take over as the leader in the market share, Boats product manager need to create more awareness on the product.