Question

Isaac Golding, owner of a tutoring service, has developed a design for his firm that includes an owl wearing large spectacles and carrying a satchel crammed full of books and papers. Golding plans to use this design on all communications the firm sends out. This design is called the firm’s brand name.

a. true

b. false

Answer 1

Falseeeeeeeeeeeeeeeeeeee

Answer 2

False; such a design would be called the firm's brand mark, which is the element of a brand that cannot be spoken.