Question

Jameson purchased an alarm system for his car during a promotion. He considered the price after the promotion to be very attractive. However, he later learned that the firm set an artificially high reference price for the alarm system just before the promotion to make the advertised sale price more attractive. Jameson just experienced ________.

Answer 1

Deceptive pricing

Step-by-step explanation:

Deceptive pricing is a strategy that organizations use to sell products in which they make people believe that they are paying lower price than the actual one. According to this, the answer is that Jameson just experienced deceptive pricing because the firm set a higher price before the promotion to make price attractive for customers and the promotion price was not lower.