Answer:
The questions that Jim should be asking himself is "Who are my readers", "how can I get the attention of my readers" and "what do I want my readers to know".
Step-by-step explanation:
Jim should know the type of audience is writing to so he can adjust his tone, word usage and organization of his writing. For example, if your audience is going to be young kids, you do not want to use big wording and long paragraphs.
Jim should start his writing with an attention grabber so that the readers be interested in reading his story. Then he will want to continue to have their attention throughout.
Jim should have a clear point of what he is writing so that his audience isn't confused by the end of his writing. He wants to have them leaving with a message or something learned.