Question

In Da Houz is a bar which mostly plays trance music, and has a dedicated day every week for local bands to perform. In Da Houz tries to build strong customer relations and patronage by gathering feedback from customers and asking the customers to provide their mobile numbers. Knowing the target customers, In Da Houz sends text messages to potential customers, telling them about happy hours, introducing a new drink, bands that are playing that week, dedicated genre nights, and other activities at the bar. What promotional tool is the company using

Answer 1

Direct marketing

Step-by-step explanation:

In simple words, Direct marketing relates to the means of selling an deal, where companies specifically interact with a pre-selected client and provide a mechanism for veiled reference. It has also been recognized as direct reaction marketing amongst practitioners.

The least likely to be successful is indeed a direct marketing message that is sent to the largest possible public. After all, while simply irritating several other beneficiaries, the business can gain few more consumers.