Question

Which of the following statements about comparative advertising is true? Comparative advertisements now constitute over 90% of all television ads Comparative advertisements attract less consumer attention for the advertiser’s brand. Comparative advertisements need legal support for their claims and must not misrepresent competing products/brands. Comparative advertisements have been banned by the Federal Trade Commission. Comparative advertisements can, and often do, cause more harm than good.

Answer 1

Comparative advertisements need legal support for their claims and must not misrepresent competing products/brands

Step-by-step explanation:

Comparative advertisement is also called advertising war. A competitor is named in the advertisement and reasons are given why the competitor's product is inferior to the one being advertised.

In this type of advertisement to prevent adverse legal action the company needs to carry out extensive research to provide legal backing for their claims.

Firms must also not misrepresent the competitor's product as this can lead to legal action.