164k views
4 votes
What does ethos mean

User Gannet
by
7.6k points

2 Answers

5 votes
the characteristic spirit of a culture, era, or community as manifested in its beliefs and aspirations.
User Michael Minella
by
7.4k points
7 votes
Ethos is a mode of persuasion used to convince the audience. It is one of three artistic proofs (ethos, pathos, and logos).

Ethos is also known as ethical appeal and convinces your audience of credibility and character. It is used to prove you are worth listening to. Ethos can be developed by choosing language that is appropriate for the audience and topic (this also means choosing the proper level of vocabulary), making yourself sound fair or unbiased, introducing your expertise, accomplishments or pedigree, and by using correct grammar and syntax.
User Jorge Vieira
by
6.3k points