Question

INGenius ATG introduced a microwave oven-sized battery recycler that was intended for the business market. Companies could buy the recycler and use it to restore alkaline batteries that are not normally recharged. The recycling does not let a battery live forever, but it does give it a charge of about 80 percent of the energy it originally had. Depending on the size of the battery, the recycler can hold up to 96 batteries. It takes 13 hours to recharge any battery. The recycler was introduced at $3,000. When you consider that the R & D to develop this product was quite high, you should suspect that INGenius ATG was using a __________ strategy.

a. penetration pricing
b. cost-plus pricing
c. ROI pricing.
d. market-oriented pricing
e. skimming pricing

Answer 1

option A

Step-by-step explanation:

In simple words, Pricing penetration refers to the marketing technique that businesses use to draw consumers to some new products and services by providing a cheaper price throughout their initial launch. Pricing for business penetration is based on the technique of initially utilizing low rates to make a large group of consumers conscious of a new platform.