Question

When introduced in the late 1970s, the VCR created new patterns of consumer behavior. For example, assuming the user could learn to set the timer, he or she could tape programs to watch at a later time. DVD, a playback only video system, was introduced in the late 1990s. DVD discs contain full-length movies with digital sound in a format that resembles conventional music compact discs. Which of the following most accurately describes the respective degree of newness of these two global products?

A) The VCR is a discontinuous innovation; the DVD is a dynamically continuous innovation.B) The VCR is a dynamically continuous innovation; the DVD is a discontinuous innovation.C) The VCR and DVD are both dynamically continuous innovations.D) The VCR and DVD are both discontinuous innovations.E) The VCR and DVD are both continuous innovations.

Answer 1

Answer: a) the VCR is a discontinuous innovation; the DVD is a dynamically continuous innovation

Explanation: Innovation simply means the invention a new idea, product or technology. The extent of impact of these innovation to the existing habit of consumers allows us to categorize innovation into :

Discontinous innovation which brings totally different or new product which completely differs from what existed before within th target market. Such is the case of VCR which created a new pattern of behavior in the 1970s.

Continuous innovation offers very marginal change in existing consumer habits.

While the

Dynamic continuous innovation sits in between the Discontinous and continuous innovation offering changes which aren't as extreme as in discontinuous innovation and greater marginal changes than continuous innovation which is the case with the DVD in the 1990s.