Question

All the airlines that fly to the island country of Klerwada distribute tourist information pamphlets in their flights.

These pamphlets are prepared by the tourism ministry of Klerwada to attract people to explore tourist destinations. Which of the following marketing strategies does this scenario best illustrate?Place marketingevent marketingPeople marketing

Answer 1

Option A. Place marketing

Step-by-step explanation:

The reason is that Place marketing promotes a specific location by branding it which means the audience acknowledges the place just like a brand and values it as well. Just take the example of Switzerland, we all acknowledge its beauty and the country name acts as a symbol of brand. So place marketing matter is used in promoting the destination as a brand and developing a sense that it will be one of the most valuable trip to explore the area.