Question

Jennifer Burroughs is thinking about starting a firm in the upscale women's fashion industry. To get a full appreciation of the competitive nature of the industry, and how she might position her products, Jennifer has spent considerable time looking at industry-related publications, Hoover's Online, and ABI-Inform, which is a database that provides access to articles covering a wide variety of business and industry related issues.

Jennifer is conducting ________ research.

a) primary
b) secondary
c) action
d) temporary
e) purposeful

Answer 1

Jennifer is conducting Secondary research

Step-by-step explanation:

The fact that Jennifer gets her data from industry-related publications and free online sources, and not first hand from the company directly, she is conducting a secondary research.

Secondary research is a cheaper alternative to primary research, where information about a subject matter is got by reading already collated data by another party such as journals, publications, and magazines, and not first and from the organisation