Question

Scottish Company manufactures a variety of toys and games. John Chisholm, president, is disappointed in the sales of a new board game. The game sold only 10,000 units in 2018 when 30,000 were projected. Sales for 2019 look no better. At $100 per game, it is not a hot seller. Direct costs of the board game are $56 variable cost and $100,000 fixed. John is considering several options. Option One: Cut the price to $70 and perhaps sell 15,000 units. Option Two: Cut the price to $60, reduce material costs by $10, and cut advertising by $60,000. Anticipated volume for this option is 10,000 units. Option Three: Cut the price to $80 and include a $10 mail-in rebate offer. It is anticipated that 15,000 units could be sold and only 30 percent of the rebate coupons would be redeemed.

What is the profit (loss) from Option One?
a. $1,050,000
b. $950,000
c. $110,000
d. $210,000

Answer 1

c. $110,000

Step-by-step explanation:

The computation of profit (loss) from Option One is shown below:-

Profit (loss) from Option One = Sold unit × (Cut the price - Variable cost) - Fixed cost

= 15,000 × ($70 - $56) - $100,000

= 15,000 × $14 - $100,000

= $210,000 - $100,000

= $110,000

Therefore for computing the profit (loss) from Option One we simply applied the above formula.