Question

Contrary to Levitt's suggestions, consumers in the most developed countries are often A. Willing to sacrifice their preferred attributes for lower prices B. Not willing to pay more for products that have additional features customized to their tastes C. Not willing to sacrifice their preferred attributes for lower prices D. Willing to accept globally standardized products that have been developed with the lowest common denominator in mind

Answer 1

The answer is option D) Contrary to Levitt's suggestions, consumers in the most developed countries are often Willing to accept globally standardized products that have been developed with the lowest common denominator in mind.

Step-by-step explanation:

According to Levitt, marketing should help decide what a business should sell. His model gave emphasis on branding as a strategy to build customers loyalty.

Levitt introduced the term globalization to management discourse. His central thesis is that a dominant force drives the world towards a converging commonality, allowing international businesses to become global by standardizing their product and service offering.

However, contrary to Contrary to Levitt's suggestions, consumers in the most developed countries are often willing to accept globally standardized products that have been developed with the lowest common denominator in mind.