Answer:
Avia Company
Unit Contribution Margin = $70 per unit
Step-by-step explanation:
Contribution is the difference between Sales Price and Variable Costs. In this Avia case, selling price is $120 per unit with variable costs of $50 per unit.
So, contribution per unit = 120 - 50 = $70.
Contribution as a managerial accounting measure is determined before the fixed costs are deducted to arrive at income. Contribution as a managerial technique assists in decision making, especially when choices have to be made among alternative courses of action.
The idea behind this measure is that by the nature of fixed costs, they are constant within the relevant range, without reference to the volume of activity. Since they are not variable according to the volume of activity, it would be unwise to consider them when certain incremental or differential decisions are being taken.