Answer:
Identify
Step-by-step explanation:
When a logo is not only aesthetically-pleasing, relevant, and adequate, but also easy to identify, customers will tend to like the logo so much that some of them could make their decision to buy based on the logo alone.
An attractive logo is a crucial part of the marketing mix (is both part of the product and the promotion aspect), and the marketing strategy in general, and for this reason, a great degree of attention should be paid to designing the logo.
Some of the largest firms in the world have memorable logos that almost any customer can identify, for example, Apple, has its famous apple logo, and Microsoft uses the stylized window logo for its operating system of the same name.