Question

Scenario: Sports Stuff Inc. Herb Graham is vice president of Sports Stuff Inc., a business that develops, manufactures, and markets sports products. The company is looking to expand its operations into the European market. Herb believes that if the company expands its product line to include products reflecting sports that are popular in Europe, the company will achieve success there. The board of directors of Sports Stuff is concerned with the firm's lack of experience in foreign markets. To minimize this problem, Herb recommends that the firm create a ________ with a local partner.

Answer 1

Joint venture

Step-by-step explanation:

A joint venture can be defined as a business arrangement in which two parties come together to achieve a purpose by combining resources of both parties.

A joint venture involves joint ownership of the business.

A joint venture is good because it helps with sharing of liabilities with a partner, access to knowledge, etc.

Cheers