Question

Sharon knew that her established customers preferred her product much better than the one sold by her primary competitor. As Sharon was planning to expand into new markets, she was considering her pricing options. Over time and several discussions with customers, Sharon was leaning toward charging a higher price than competitors. She thought that the higher price would help demonstrate that hers was a high-quality product. Sharon was considering Group of answer choices

A. a top of market strategy.

B. the value of quality.

C. advantageous pricing.

D. premium pricing.

E. differential pricing.

Answer 1

its A trust me

Step-by-step explanation:

Answer 2

Premium pricing

Step-by-step explanation:

Premium pricing can be defined as a pricing strategy in which the price of a product is increased. This increase in price is done against the competitors to create the perception that the high priced products have a greater quality.

Premium pricing is used at the inception of a new product into the market. It is utilized by various companies to maximise profit because the customers are willing to pay more money, to prevent competitors from entry into the market.