Answer:
E) Seeing Goodwill regularly increasing on a balance sheet is not a good thing.
Step-by-step explanation:
Generally US GAAP requires that goodwill is tested annually in order to determine if it must decrease or not. Companies must verify if impairment losses must be reported or assets must be written down.
Goodwill cannot be amortized, but it can decrease (and generally does) from year to year, so seeing it increase is not a good thing.