Answer:
Throughout sociology as well as gender research, "doing gender" relates to the notion that gender becomes a socially embedded cultural construct which constantly emerges throughout daily human activity in Western society, instead of being an inherent characteristic of the persons.
Candace West as well as Don Zimmerman used that same concept in over their own article entitled "Doing Gender," originally printed in Gender as well as Society throughout 1987. As per this article, gender output of an person is expected to build as biologically active gendered behaviour.