Question

Anbinh Fashions is launching a new line of one-of-a-kind designer jewelry. Each piece is handcrafted, and production volumes will be very low. To emphasize the unique nature of this jewelry, Anbinh Fashions will most likely choose

Answer 1

Exclusive distribution.

Step-by-step explanation:

Sometimes, manufacturers or distributors enters into an agreement with a retailer by giving them the sole right to sell and market its product in the area the retailer covers. This is called exclusive distribution.

It is important to note that not all products falls under exclusive distribution as this would be determined by the manufacturers. The aim of exclusive distribution to protect the brand and also help the firm to track performance of the product in the market.

Example of exclusive distribution is when a phone manufacturer such as IPhone authorizes a certain company to be the sole distributor of its products to the final consumers. This provides uniqueness to the product and people are able to identify the product with a sole distributor easily.