Question

When a company enters a foreign market, it can use either expatriates or local nationals as their salespersons. Please compare the advantages and disadvantages between expatriates and local national salespersons. GE Nuclear Energy is a world-leading provider of advanced reactor technology and nuclear services. If GE wants to sell their nuclear reactor to a new Vietnamese nuclear power plant, should it use expatriates or local national salespersons

Answer 1

Step-by-step explanation:

1. Using expatriates may present the challenge of communicating the product or services in a way that appeal to the foreign market, because this expatriate may not be used to this business environment, although they may be advantageous if they alone have the specialised knowledge to sell the product.

Also, if we are to use local salespersons if they lack technical and specialized knowledge of the product it may be a problem, although local salespersons stand a better chance of understanding the local market.

2. It is best if General Electric company use expatriates to sell their nuclear reactor to a new Vietnamese nuclear power plant because this type of sales involves specialized knowledge.