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why do new brands with a small market share tend to spend proportionately more for advertising and sales promotion than those with a large market share
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why do new brands with a small market share tend to spend proportionately more for advertising and sales promotion than those with a large market share

User Allan Beaufour
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The new brands with small market share are smaller and need to become more known and the ones with large market sales don’t need to well because their already a large company which means they are known and are doing well in sales
User Sunil Sunny
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