Question

3 main types of research and one example of each

Answer 1

1. Exploratory research

Used to better define a problem or scout opportunities.

In-depth interviews and discussions groups are commonly used.

2. Descriptive research

Used to assess a situation in the marketplace (i.e., potential for a specific product or consumer attitudes).

Methods include personal interviews and surveys.

3. Causal research

Used for testing cause and effect relationships.

Typically through estimation.