Question

CarryOn, a manufacturer and seller of luggage and briefcases, has found marketing research indicates durability is the attribute that consumers most desire in their products. CarryOn now emphasizes durability in all of their promotional efforts. This strategy is intended to build brand equity.

A. True
B. False

Answer 1

The answer is true because if consumers seek durability in their goods then they’re most likely to lean towards businesses that supply that therefore, it’ll increase the brands equity and revenue if most or all of their products are durable.