Question

Moe's Restaurant recently advertised that it offered unlimited pasta and burritos for $15 on Friday nights. However, when customers tried to avail the offer, they were told that enrolling for a membership was mandatory for the offer. The membership fee turned out to be $10. The membership condition was not mentioned in Moe's advertisement. Which form of service gap can be seen in the given example?

A. Market gap
B. Communications gap
C. Knowledge gap
D. Delivery gap
E. Research gap

Answer 1

Answer: B. Communications gap

Explanation: Communication gap could be said to exist when there is misinterpretation of messages or information between the speaker and receiver or complete failure to disseminate certain information between the communicating parties. In the context above, communication gap exists once Moe's restaurant had failed to mention the importance or compulsion of being a member as part of the terms required in other to be eligible for it's campaigned offer.