Okay so I can't help all of the way but basically it's just asking what rhetoric was used I think.
So rhetoric is Pathos, Ethos, and Logos
So pathos is using emotions in your literature, to maybe guilt you or make you feel something
Ethos is ethics, so basically the writer is trying to gain your trust by making you feel like they know exactly what they are writing about
Logos is using statistics, quotations or evidence to support them.
Hope this helps! Maybe attach the full page and I can help more