Question

Christine has obtained a job pitching a product at a local state fair. Her job is to demonstrate cookware, highlighting its features and demonstrating its use as she prepares food for visitors who can watch her cook and try samples. Christine will be selling the cookware based on which of the following CVPs? a) It focuses on why people like your product. b) It describes all of the features of the product relative to competitors. c) It tells customers why they should buy your product. d) It describes all the positive features of your product

Answer 1

The answer in this case would be option d) given in the answer choices or It describes all the positive features of your product.

Step-by-step explanation:

• Under Consumer Value Proposition(CVP),one of the features of product or service selling constitutes an all benefit approach which involves providing concerned product or service to the customers or buyers without any comparison with other competitors or rivals in the market.
• In this case, as Christine provides a comprehensive demonstration of her product usage or utilization to the customers or buyers,it basically reflects providence of relevant product knowledge or information about the product features and characteristics without any direct consideration or reference to the market competitors or rivals.
• It is one of the common mechanisms under CVP to generate consumer attraction towards any particular product and thereby, enhance sales revenue and future profitability by increasing product sales