Answer:
Intergrated marketing communications.
Step-by-step explanation:
Integrated marketing communications approach is used to market a particular product among a specific group of potential customers. In this marketing approach an organisation utilizes different communication channels such as direct mail, social media to reach the customers. This is done to create an awareness of the product.
In Integrated marketing communications there is a reduced cost of marketing, this strategy helps the organisation to increase their sales and maximise profit, it also creates a stronger relationship with the customers.