Question

Several artists in Charleston, South Carolina, show and sell their work in an art gallery downtown. The gallery is owned by an art lover who does not buy the paintings but displays those from other artists. She only collects a percentage on each piece sold. In terms of the marketing channel, the gallery is a(n) __________.

A. dealerB. manufacturerC. wholesalerD. agentE. ultimate consumer

Answer 1

C. Wholesaler

Step-by-step explanation:

Base on the scenario been described in the question, In terms of the marketing channel, the gallery is an wholesaler

Wholesaler is a person or firm in the case, the art gallery that buys large quantity of goods from various producers , keeps them, and later sells them to the retailers. Wholesalers who carry only goods which are not in lines or competition are said to be distributors.

Answer 2

D. agent

Step-by-step explanation:

Since several artists in Charleston, South Carolina, show and sell their work in an art gallery downtown and the gallery is owned by an art lover who does not buy the paintings but displays those from other artists.

In terms of the marketing channel, the gallery is an agent because it acts as an extension of the art gallery.