Question:
Rank the forms of communication that Uber has tried to use to connect with stakeholders from least rich to most rich:
- App notifications used to communicate with and motivate each contractor driver individually
- In-person apology speech from Khosrowshahi
- Apology letter from Khosrowshahi
- Video apology from Khosrowshahi
A) Apology letter; App notifications; Video apology; In-person apology
B) Apology letter; Video apology; App notifications; In-person apology
C) App notifications; In-person apology; Apology letter; Video apology
D) In-person Video apology, App notifications, Apology letter
E) Video apology; Apology letter; In-person apology; App notifications
Answer:
The correct answer is A)
Step-by-step explanation:
The simple explanation for this choice is this:
The more a method of communication allows for the exchange of information the richer it is. Information may be verbal or non-verbal.
So an apology letter is a one-way communication channel. it does not allow for instantaneous feedback nor does it allow the writer to decipher how well his message was received. The rate at which empathy is communicated is limited.
APP notifications are also very impersonal. Depending on how the App is designed, one can quickly reply to comment on how they feel.
Video apology comes very close to home. It enables the apologizer to express his emotions and allows the recipient to receive the same.
In-person is the richest form of communication.
- it is quicker
- provides instantaneous feedback
- errors in communication are quickly corrected
- it allows for a two-way rapport thus creating more social bonding.
Cheers!