Question

Spartan Sportsgear is a company that sells sports equipment for adventure sports. It recently launched ExtremeSpartan to showcase products and provide testimonials of famous adventure sports athletes who use Spartan's products. It also includes videos and blogs. Which of the following best describes ExtremeSpartan.com?

A) branded community Web siteB) digital catalogC) social networkD) podcastE) blog

Answer 1

In this instance,the answer would be option A) or branded community Web site as mentioned in the given answer choices or options.

Step-by-step explanation:

• Based on the information provided in the question, Spartan Sportsgear is mainly focused in generating consumer attraction or raising consumer demand for its products and accessories through positive testimonials of the various sport celebrities and displaying product related information and features by using relevant videos and blogs.
• It has also created a website or an online portal entitled ExtremeSpartan.com to promote and advertise its products and accessories through positive testimonials and video or blog based broadcasting.
• Therefore, the online medium used by Spartan Sportsgear can be ideally considered to be a commercially branded web site which mainly emphasizes on advertising and promotional activities pertaining to its products and sports accessories by utilizing the internet or online based resources to reach out to existing and potential customers.