Question

A technology company that makes computers for professional use is trying to segment its customers. The company asked some professional computer users to evaluate the importance of various computer attributes that influence their purchase decisions and then used this data to segment the consumers based on similar response patterns. This is an example of segmentation by:

Answer 1

Benefit sought

Step-by-step explanation:

Customer segmentation can be defined as the process of placing customers into different groups, this grouping is based on the age, interest, gender. It can also be referred to as the classification of potential customers based on the similar characteristics that they share.

Customer segmentation makes it easy for marketers create an awareness of their product to a particular group of people.

Benefit sought can be described as the segmentation of a market based on the various benefits that potential customers receive from purchasing a product.