Question

In their battle for chocolate lovers, Godiva and Hershey's must divide the population into different categories of consumers, for example, luxury versus cost-conscious, those looking for a quick energy boost versus those looking for a gift for a loved one.

a. True
b. False

Answer 1

a. True

Step-by-step explanation:

Godiva is a well known chocolate shop and Hershey is renowned all over the world. To take over the market control both have divided consumers into different categories, e.g. luxury of buying chocolates versus cost-conscious who are willing to pay a subsequent amount only and those who are looking for quick energy boost so good labeling than those looking for a gift to loved ones so better outlook, although both have industries in the same market.