Question

Email marketing, the online counterpart of direct mail marketing, can be a highly personalized, very targeted means of communication. With its very low cost and wide reach, you feel that email marketing must play a major role in Caffè Gustoso's online advertising campaign.

The owners want to send as many emails as possible to potential customers. However before you send out the first email, you have to choose an email permission strategy.


Select an option from the choices below:


a. Opt-in: Request the consumer's permission before sending any Caffé Gustoso email correspondence.

b. Unsolicited: Send unsolicited Caffe Gustoso email to a large number of potential customer.

c. Opt-out: Allow consumers to quest to be removed from have been contacted

Answer 1

c. Opt-out: Allow consumers to quest to be removed from have been contacted.

Explanation:

The Caffe Gutoso is considering a marketing strategy to promote its business. The owner want to send emails to its potential customers. Before sending the email the sender must insert email permission strategy as send an email from Caffe Gutoso and place and Opt-out option for those customers who are not willing to receive any email from the Caffe.