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Plagerism COMPARISON OF PRIMARY AND SECONDARY RESEARCH

Primary research is the first research that is involved in collecting data. The primary researcher assembles first-hand information to form the basis of systematic analysis, rather than utilizing available data. Generally speaking, research is largely based upon specific needs, which often necessitates a large number of highly qualified individuals. Because of this, this type of research gives the researcher full control of the data, making it extremely useful in fast-paced environments. This is why many companies outsource market research to third parties. Unlike secondary research, primary research grants the investigator 100% control over the study data, which makes it extremely valuable."

In secondary research, the secondary researcher does not have to gather first-hand information. In addition, research helps avoid knowledge repetition by mapping out previous research efforts, allowing the original researcher to concentrate on new areas of inquiry. On the other hand, research builds upon already gathered data to develop a systematized investigation. This implies that data is not actively collected by the researcher. In secondary research, the researcher does not acquire secondary data, so he or she cannot confirm the accuracy of the research materials. Secondary research can be accomplished relatively quickly and with few resources because the study data already exists unlike primary research, which is time-consuming and expensive.

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