Question

Apple has been working on what it believes is a revolutionary new technology. CEO Tim Cook is finally ready to showcase this technology. Cook knows this is a major news event and wants to get as much exposure as possible. Which public relations tool would probably be best for Tim Cook to use to announce this major news event?

a. event sponsorship
b. feature article
c. news release
d. captioned photograph
e. press conference

Answer 1

E, press conference

Step-by-step explanation:

A press conference is defined as an interview in which an individual, mostly a popular individual, grants to journalist to either answer questions, announce a new development.

In the case of Tim Cook, a press conference is the idea medium to break the news of a new technology to the public.

Cheers.