Question

In a(n) ________, the consumer ranks a product's attributes in terms of perceived relevance or importance, then compares the various alternatives in terms of the single attribute that is considered most important. When two or more alternatives are comparable for the most important attribute, the consumer rates those alternatives on the basis of the second most important attribute.A) lexicographic decision ruleB) affect referral decision ruleC) disjunctive decision ruleD) conjunctive decision ruleE) cognitive decision rule

Answer 1

Lexicographic decision rule

Step-by-step explanation:

A lexicographic decision rule is one of the decision making rules in purchase that allows a product to be ranked according to its importance to the consumer.

When a consumer is to purchase a product, the consumer ranks products that are similar in use as well as how important the product is. This helps a consumer to make the best decision when it comes to purchasing.

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