Question

Abe Cooley, a local handyman, likes to advertise that he will come to your home and do any task you need on KBGA, the local college radio station. The station serves a community of 70,000, and the average quarter-hour persons for KBGA are 9,900. Abe buys 20 spots. What is his number of GRPs:

A. 28.28 GRPs
B. 2,828.57 GRPs
C. 2.82 GRPs
D. 282.86 GRPs
E. 0.28 GRPs

Answer 1

D. 282.86 GRPs

Step-by-step explanation:

Recall that

Reach = (Persons reached/ total population) × 100

Where persons reached = 9900

Total population = 70000

Thus

Reach = 9900/70000 × 100

= 0.14142857 × 100

= 14.142857

GRPs = Reach × spot

Where

Spot = 20

Reach = 14.142857

Therefore,

GRPs = 20 × 14.142857

= 282.857143

=282.86 GPRs